Innovation

We have a reputation as the most innovative producer of potato products. That is not without good reason. We invest great time and energy in the development of new and improved products.

The wishes of our customers and consumers are central when it comes to development of new products. Due to us regularly carrying out market and consumer research, we know what is happening in the market and all about the latest trends. We respond to this with new producers and product improvements. Our ideas in the field of flavour, quality, consistency and convenience are first tested extensively before being taken into production.

Did you know, for example, that Lamb Weston was the first to introduce the popular Wedges in 1976? And we still develop new flavours and varieties of all our potato products. Each year, we introduce a number of new and/or improved products which have been adapted to consumer tastes and market demand. For example, products with a new cutting shape or size, prepared with new ingredients or spices, or with even quicker and better preparation methods. One thing is sure: Lamb Weston is the company for the best, tastiest and most original potato products.