A new website, packaging, brochures, stationery and product
information; Lamb Weston has a new corporate style with a fresh and
modern image.
People play an important role in the image created in the new
corporate style. Marketing Director Mascha Leijten: "The photos
used portray a number of people who are very important to our
company: the potato growers, our own employees, our customers and
the consumers." The catchy slogan: 'Made with professional pride'
is completely in keeping with the images. "It shows that we, the
professionals, are proud of our products. This corporate style
really is in keeping with the company's identity," says
Leijten.